Q&A: Brad Holmes on Fête de la Musique 2025

Arts and Creative Industries

Now in its 14th edition in Johannesburg, Fête de la Musique has become one of the city’s most beloved annual events—celebrated for its open-access format, vibrant lineup, and community-centred spirit. Bassline plays a key role in shaping the festival’s identity and impact.

We caught up with Brad Holmes, managing director of Bassline and organiser of Fête de la Musique 2025:

Why do you think a festival like this—open-access, diverse, and community-rooted—is important for South Africa’s music ecosystem right now?

Fête de la Musique is, at its core, a family-oriented event—one that prioritises the development of artists, up-and-coming music professionals, and community unity. It’s a space where people from all walks of life can come together and enjoy the essence of African music. The festival introduces new music to the market and exposes South Africans to a variety of genres. Crucially, it provides a platform for undiscovered artists to grow their careers and gain exposure.

Can you tell us a bit about the process behind selecting and coordinating 20 live acts from more than 300 applications? What stood out this year?

The application process is always an interesting one. Over the years, Fête de la Musique has built a strong reputation—artists wait for the opportunity to apply, and we reach 300 applications fairly quickly. A skilled ear shortlists the top 50 applicants, and these are then reviewed by an international jury of six: three South African music experts and three international professionals. Together, they select the final lineup.

This year’s headliners—Sun-El Musician and Bongeziwe Mabandla—were part of the festival a decade ago. How does it feel to see them return?

Both artists have become international stars in their own right over the past ten years, and it is good to know that Fête de la Musique played a part in their success. Their return speaks to the longevity and impact of the festival. It’s a celebration of how deeply we’re invested in artist development.

What kind of experience can audiences expect from the 2025 edition? Any advice to first-time festival-goers?

Johannesburg is a melting pot of talent, and Fête de la Musique reflects that energy. We always advise people to arrive early—you don’t want to miss a moment. With big names like Sun-El Musician and Bongeziwe Mabandla on the lineup, this year’s festival will definitely be a major day in the Johannesburg calendar.

The festival also supports young professionals through the Live Music Lab. How has Bassline been involved this year?

This edition of Fête de la Musique is being produced by students from the Live Music Lab 2024, an initiative pioneered by the French Embassy and French Institute. These young professionals are being mentored by industry veterans with decades of experience. At this year’s event, the 2025 intake will begin shadowing in key areas like artist management, backstage coordination, and stage management. The goal of the Live Music Lab is clear: job creation and skills development.

Read more about Fête de la Musique and the line-up for 2025 here.

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