Arts and Creative Industries / Creative Industries / Introducing the Création Africa Platform for creatives

Introducing the Création Africa Platform for creatives

Arts and Creative Industries
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6 May

We are proud to announce the launch of the Création Africa Platform – an innovative digital platform dedicated to supporting and celebrating creative talent and entrepreneurship across Africa and France.

Création Africa is designed to serve artists, designers, filmmakers, tech innovators, cultural entrepreneurs, and other creative professionals, providing a dynamic space to connect, collaborate, and grow. By fostering dialogue and partnerships across borders, the platform aims to build bridges between continents, empower creative industries, and amplify diverse voices.

Whether you are seeking opportunities to showcase your work, expand your network, or access resources to develop your ideas, Création Africa offers a vibrant community and the tools to help you succeed.

Pre-register now to gain exclusive early access when the platform goes live in June 2025.

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Launched in 2022 under the France 2030 initiative, the ICC Immersion programme supports French entrepreneurs in the cultural and creative industries (CCI) as they expand into global markets. Implemented in South Africa by Institut français in Paris, the French Institute of South Africa (IFAS), Business France, and Business France South Africa and Southern Africa, the initiative connects French companies with key players in South Africa’s dynamic creative sector. This year’s cohort featured nine innovative CCI companies—Allegria, Atrack (Beam for Music), Agence Culturelle PLUS (Reunion Island), Culturespaces, Fabrik & Moi (Reunion Island), France Muséums Développement, Jakob + MacFarlane, Memorist, and Sound Birth—representing fields from architecture and immersive technology to museum development, cultural consultancy, and music innovation. Altogether, the South African edition fostered meaningful exchange between French and South African cultural leaders, opening the door to future collaborations across the two countries.  Special thank you to the featured sites: Constitution Hill Desmond & Leah Tutu Legacy Foundation Joburg Contemporary Art Foundation Spier Wine Farm, TRACE Studios Tshimologong Digital Innovation Precinct Wesgro Wits Digital Dome Zeitz Museum of Contemporary Art Africa ----- ICC Immersion is coordinated by the Secrétariat Général pour l'Investissement (SGPI) and driven by the Institut Français and Business France, with support from the Banque des territoires, the French Ministry of Culture and the Ministry of Europe and Foreign Affairs. The 2025 edition is implemented by IFAS and Business France in Johannesburg.
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Live Music Lab: Maseru Edition is a two-day workshop designed for young musicians from Maseru, focusing on instrument skills and the business of music. Open to aspiring artists aged 18-25, particularly women, the programme included hands-on training and interactive sessions to help participants kickstart their music careers. Trainees also performed at the Ouh La La Music Festival before the workshop and the Standard Lesotho Bank LETOFE Lifestyle Festival after.
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For a closer look at the Création Africa journey, watch the testimonial video featuring the entrepreneurs in their own words. Hear firsthand how the programme has shaped their ventures, opened up international connections, and provided a platform to bring Southern African creativity to the global stage.
For a closer look at the Création Africa journey, watch the short testimonial video featuring the entrepreneurs in their own words. Hear firsthand how the programme has shaped their ventures, opened up international connections, and provided a platform to bring Southern African creativity to the global stage.
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