Arts and Creative Industries / Creative Industries / Companies selected for ICC Immersion in South Africa announced

Companies selected for ICC Immersion in South Africa announced

Arts and Creative Industries
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20 May

Nine French cultural and creative enterprises have been selected for the ICC Immersion programme in South Africa.

After a phase of preparation and workshops in France, the companies will embark on a 10-day immersion in Johannesburg, Pretoria and CapeTown from 23 June to 2 July 2025. The programme includes meetings with local institutions and businesses, cultural site visits, and networking sessions to present their innovative solutions.

Meet the 2025 cohort:

ICC Immersion is organised by Business France, Business France South Africa & Southern Africa, Institut français, the French Intitute of South Africa (IFAS), and the French Embassy in South Africa, Lesotho and Malawi.

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Launched in 2022 under the France 2030 initiative, the ICC Immersion programme supports French entrepreneurs in the cultural and creative industries (CCI) as they expand into global markets. Implemented in South Africa by Institut français in Paris, the French Institute of South Africa (IFAS), Business France, and Business France South Africa and Southern Africa, the initiative connects French companies with key players in South Africa’s dynamic creative sector. This year’s cohort featured nine innovative CCI companies—Allegria, Atrack (Beam for Music), Agence Culturelle PLUS (Reunion Island), Culturespaces, Fabrik & Moi (Reunion Island), France Muséums Développement, Jakob + MacFarlane, Memorist, and Sound Birth—representing fields from architecture and immersive technology to museum development, cultural consultancy, and music innovation. Altogether, the South African edition fostered meaningful exchange between French and South African cultural leaders, opening the door to future collaborations across the two countries.  Special thank you to the featured sites: Constitution Hill Desmond & Leah Tutu Legacy Foundation Joburg Contemporary Art Foundation Spier Wine Farm, TRACE Studios Tshimologong Digital Innovation Precinct Wesgro Wits Digital Dome Zeitz Museum of Contemporary Art Africa ----- ICC Immersion is coordinated by the Secrétariat Général pour l'Investissement (SGPI) and driven by the Institut Français and Business France, with support from the Banque des territoires, the French Ministry of Culture and the Ministry of Europe and Foreign Affairs. The 2025 edition is implemented by IFAS and Business France in Johannesburg.
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