Arts and Creative Industries / Creative Industries / Media partnership with Good Things Guy: IFAS celebrates 30 years of co-creation

Media partnership with Good Things Guy: IFAS celebrates 30 years of co-creation

Arts and Creative Industries
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16 October

As the French Institute of South Africa (IFAS) celebrates its 30th anniversary in 2025, IFAS and Good Things Guy have joined forces to share the stories of South African creatives whose artistic journeys have been shaped by French–South African cooperation.

Through a special series of interviews, readers hear from voices from across the creative spectrum — artists, filmmakers, designers, and innovators — whose work embodies the spirit of connection, creativity, and shared achievement.

Since its founding in 1995, IFAS — the cultural agency of the Embassy of France in South Africa, Lesotho and Malawi — has been a vital platform for artistic dialogue and exchange, supporting collaborations that span disciplines from visual arts and film to digital innovation and gaming. Over the past three decades, these partnerships have nurtured mutual understanding and creative growth, enriching both nations’ cultural landscapes.

Read the interviews in the series here:

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Jean Spiri, directeur de l'IFAS, s'entretient avec Georges Lory et Daphnée Breytenbach à l'occasion de leur tournée littéraire en Afrique du Sud. Pour plus d'informations sur les événements publics, veuillez consulter le site web de l'IFAS: https://frenchinstitute.org.za/arts-and-creative-industries/literature/french-south-african-literature-conversations-tour-daphnee-breytenbach-georges-lory/.
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A conversation exploring the impact of the 2025 funding cuts for the HIV response, especially for at risk and LGBTQIA+ communities. The panel will consist of leading experts in the field, both within health research and operating directly on the ground with affected groups.
As part of the French Institute of South Africa’s (IFAS) 30th anniversary, this film turns to Lesotho to spotlight artists and cultural practitioners involved in co-creation initiatives supported by IFAS. Shot across the Mountain Kingdom, it features voices that have helped define the Institute’s work over the past three decades. Directed by Adam Heyns.
As part of the French Institute of South Africa’s (IFAS) 30th anniversary, a visit to Malawi captured the stories of artists and cultural practitioners involved in co-creation projects supported by IFAS. From Lilongwe to Blantyre, the film brings together voices that have contributed to the Institute’s work over the past three decades. Directed by Adam Heyns.
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Launched in 2022 under the France 2030 initiative, the ICC Immersion programme supports French entrepreneurs in the cultural and creative industries (CCI) as they expand into global markets. Implemented in South Africa by Institut français in Paris, the French Institute of South Africa (IFAS), Business France, and Business France South Africa and Southern Africa, the initiative connects French companies with key players in South Africa’s dynamic creative sector. This year’s cohort featured nine innovative CCI companies—Allegria, Atrack (Beam for Music), Agence Culturelle PLUS (Reunion Island), Culturespaces, Fabrik & Moi (Reunion Island), France MusĂ©ums DĂ©veloppement, Jakob + MacFarlane, Memorist, and Sound Birth—representing fields from architecture and immersive technology to museum development, cultural consultancy, and music innovation. Altogether, the South African edition fostered meaningful exchange between French and South African cultural leaders, opening the door to future collaborations across the two countries.  Special thank you to the featured sites: Constitution Hill Desmond & Leah Tutu Legacy Foundation Joburg Contemporary Art Foundation Spier Wine Farm, TRACE Studios Tshimologong Digital Innovation Precinct Wesgro Wits Digital Dome Zeitz Museum of Contemporary Art Africa ----- ICC Immersion is coordinated by the SecrĂ©tariat GĂ©nĂ©ral pour l'Investissement (SGPI) and driven by the Institut Français and Business France, with support from the Banque des territoires, the French Ministry of Culture and the Ministry of Europe and Foreign Affairs. The 2025 edition is implemented by IFAS and Business France in Johannesburg.
To mark the 30th anniversary of the French Institute of South Africa (IFAS), this documentary film brings together nearly 50 voices who have been part of IFAS’s journey over the past three decades. From its beginnings in Newtown to its current home in Braamfontein, IFAS has helped shape South Africa’s cultural and creative landscape through collaboration, exchange, and long-term partnerships. Director: Adam Heyns Producer: Lali van Zuydam Music: NØ FØRMAT! Records
For 30 years IFAS has nurtured a vibrant space for dialogue, experimentation, and creative growth. It has helped tell untold stories, amplify diverse voices, and build platforms for both emerging and established talents to shine. Now, as we mark 30 years of impact and memory, we look back at three remarkable decades of collaboration, co-creation, and cultural connection. And in the words of the legendary filmmaker Ramadan Suleman, here's to the end of Episode 1—and the beginning of many more episodes in the eclectic, ever-evolving series that is IFAS. Video Production and Editing: Adam Heyns Music: NØ FØRMAT! Records
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