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Why learn French?

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20 May

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As part of a communication campaign to promote the teaching and learning of French, the French Embassy and the French Institute of South Africa, Lesotho and Malawi has selected the company Black Gosling to create videos highlighting the positive impact that learning French can have on one’s life.

Watch the teachers’ testimonials by clicking on this link.

 

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As part of the French Institute of South Africa’s (IFAS) 30th anniversary, this film turns to Lesotho to spotlight artists and cultural practitioners involved in co-creation initiatives supported by IFAS. Shot across the Mountain Kingdom, it features voices that have helped define the Institute’s work over the past three decades. Directed by Adam Heyns.
As part of the French Institute of South Africa’s (IFAS) 30th anniversary, a visit to Malawi captured the stories of artists and cultural practitioners involved in co-creation projects supported by IFAS. From Lilongwe to Blantyre, the film brings together voices that have contributed to the Institute’s work over the past three decades. Directed by Adam Heyns.
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Launched in 2022 under the France 2030 initiative, the ICC Immersion programme supports French entrepreneurs in the cultural and creative industries (CCI) as they expand into global markets. Implemented in South Africa by Institut français in Paris, the French Institute of South Africa (IFAS), Business France, and Business France South Africa and Southern Africa, the initiative connects French companies with key players in South Africa’s dynamic creative sector. This year’s cohort featured nine innovative CCI companies—Allegria, Atrack (Beam for Music), Agence Culturelle PLUS (Reunion Island), Culturespaces, Fabrik & Moi (Reunion Island), France Muséums Développement, Jakob + MacFarlane, Memorist, and Sound Birth—representing fields from architecture and immersive technology to museum development, cultural consultancy, and music innovation. Altogether, the South African edition fostered meaningful exchange between French and South African cultural leaders, opening the door to future collaborations across the two countries.  Special thank you to the featured sites: Constitution Hill Desmond & Leah Tutu Legacy Foundation Joburg Contemporary Art Foundation Spier Wine Farm, TRACE Studios Tshimologong Digital Innovation Precinct Wesgro Wits Digital Dome Zeitz Museum of Contemporary Art Africa ----- ICC Immersion is coordinated by the Secrétariat Général pour l'Investissement (SGPI) and driven by the Institut Français and Business France, with support from the Banque des territoires, the French Ministry of Culture and the Ministry of Europe and Foreign Affairs. The 2025 edition is implemented by IFAS and Business France in Johannesburg.
To mark the 30th anniversary of the French Institute of South Africa (IFAS), this documentary film brings together nearly 50 voices who have been part of IFAS’s journey over the past three decades. From its beginnings in Newtown to its current home in Braamfontein, IFAS has helped shape South Africa’s cultural and creative landscape through collaboration, exchange, and long-term partnerships. Director: Adam Heyns Producer: Lali van Zuydam Music: NØ FØRMAT! Records
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Ahead of the 2025 Series Mania Forum taking place from 25th-27th March, IFAS invited delegates from around the world to join and gain valuable insights from our Audiovisual team and Forum organisers on what to expect and how to prepare for the three jam-packed days of pitching, networking, and high-level conferences.
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