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Why learn French?

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20 May

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As part of a communication campaign to promote the teaching and learning of French, the French Embassy and the French Institute of South Africa, Lesotho and Malawi has selected the company Black Gosling to create videos highlighting the positive impact that learning French can have on one’s life.

Watch the teachers’ testimonials by clicking on this link.

 

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Launched in 2022 under the France 2030 initiative, the ICC Immersion programme supports French entrepreneurs in the cultural and creative industries (CCI) as they expand into global markets. Implemented in South Africa by Institut français in Paris, the French Institute of South Africa (IFAS), Business France, and Business France South Africa and Southern Africa, the initiative connects French companies with key players in South Africa’s dynamic creative sector. This year’s cohort featured nine innovative CCI companies—Allegria, Atrack (Beam for Music), Agence Culturelle PLUS (Reunion Island), Culturespaces, Fabrik & Moi (Reunion Island), France Muséums Développement, Jakob + MacFarlane, Memorist, and Sound Birth—representing fields from architecture and immersive technology to museum development, cultural consultancy, and music innovation. Altogether, the South African edition fostered meaningful exchange between French and South African cultural leaders, opening the door to future collaborations across the two countries.  Special thank you to the featured sites: Constitution Hill Desmond & Leah Tutu Legacy Foundation Joburg Contemporary Art Foundation Spier Wine Farm, TRACE Studios Tshimologong Digital Innovation Precinct Wesgro Wits Digital Dome Zeitz Museum of Contemporary Art Africa ----- ICC Immersion is coordinated by the Secrétariat Général pour l'Investissement (SGPI) and driven by the Institut Français and Business France, with support from the Banque des territoires, the French Ministry of Culture and the Ministry of Europe and Foreign Affairs. The 2025 edition is implemented by IFAS and Business France in Johannesburg.
To mark the 30th anniversary of the French Institute of South Africa (IFAS), this documentary film brings together nearly 50 voices who have been part of IFAS’s journey over the past three decades. From its beginnings in Newtown to its current home in Braamfontein, IFAS has helped shape South Africa’s cultural and creative landscape through collaboration, exchange, and long-term partnerships. Director: Adam Heyns Producer: Lali van Zuydam Music: NØ FØRMAT! Records
For 30 years IFAS has nurtured a vibrant space for dialogue, experimentation, and creative growth. It has helped tell untold stories, amplify diverse voices, and build platforms for both emerging and established talents to shine. Now, as we mark 30 years of impact and memory, we look back at three remarkable decades of collaboration, co-creation, and cultural connection. And in the words of the legendary filmmaker Ramadan Suleman, here's to the end of Episode 1—and the beginning of many more episodes in the eclectic, ever-evolving series that is IFAS. Video Production and Editing: Adam Heyns Music: NØ FØRMAT! Records
Ahead of the 2025 Series Mania Forum taking place from 25th-27th March, IFAS invited delegates from around the world to join and gain valuable insights from our Audiovisual team and Forum organisers on what to expect and how to prepare for the three jam-packed days of pitching, networking, and high-level conferences.
Organised by SAGES Africa (Services for Africa Gaming & Esports), the Mzansi Esports Champions is a key part of the Tekken Africa Queens Challenge, an innovative initiative which aims to spotlight and empower women’s talent in esports, promoting inclusivity and equality within the gaming industry. The 2024 players were: – eSwatini: Setsabile Shabangu, Sugar – Kenya: Sylvia Wahome, QueenArrow – Lesotho: Liteboho Thebe, EL – Madagascar: Safidy Andrianisoa, Sentaku – Malawi: Matimbe Gweyneth Edina, Gwyn Stacy – Namibia: Asante-Sana Maruwasa, ATMBYTES – South Africa: Zahraa Khan, Iron-Fist – Zambia: Bwalia Nkumbula, LiaRose The Mzansi Esports Champions event is part of a larger strategy by SAGES Africa to build a strong esports ecosystem across the continent. Through strategic partnerships, SAGES continues to empower African players and enhance their competitiveness on the global stage. This project is a collaboration of the French Institute of South Africa, SAGES and rAge Expo. It is made possible thanks to funding from the French Ministry of Europe and Foreign Affairs. --- Credits: Music: Chipego Producer: Junayd Bradlow Creative Director: Tasmin Jacobs Post-Production: Umar Bradlow Creative Studios: The Magic Pixel & The Ultimate Gaming Champions South Africa
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For a closer look at the Création Africa journey, watch the testimonial video featuring the entrepreneurs in their own words. Hear firsthand how the programme has shaped their ventures, opened up international connections, and provided a platform to bring Southern African creativity to the global stage.
For a closer look at the Création Africa journey, watch the short testimonial video featuring the entrepreneurs in their own words. Hear firsthand how the programme has shaped their ventures, opened up international connections, and provided a platform to bring Southern African creativity to the global stage.
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