Création Africa Webinar for Cultural and Creative Entrepreneurs happening on 16 January 2024 at 10am

Arts and Creative Industries

Giving entrepreneurs in the creative and cultural sectors all the information to apply to be part of this intensive, R24-million mentorship, incubation and immersion programme

A Création Africa webinar next week will give entrepreneurs in the creative and cultural sectors all the information they need to apply to be part of this intensive, funded R24-million programme that includes mentorship, incubation and immersion.

Création Africa is an initiative of the French Ministry of Europe and Foreign Affairs, coordinated by the Embassy of France and the French Institute of South Africa (IFAS). It aims to empower and support emerging creative and cultural enterprises in South Africa, Lesotho and Malawi and is part of a continent-wide initiative to bolster Africa’s cultural and creative industries.

The programme is implemented in partnership with UVU Africa, serving as the Création Africa incubator hub.

Applications to participate in Création Africa opened late last year and will close on January 26. The hour-long webinar, which will be held at 10am on January 16, is arranged to give optimal support and clarity to creative and cultural entrepreneurs eligible to apply – as well as provide an opportunity for questions.

Sectors in the Cultural and Creative Industries include:

Visual Arts painting, sculpture, photography, and other visual arts

Performing Arts theatre, dance, music, circus, and live performances

Film and Television production, direction, and distribution of films and TV shows

Music composition, production, and distribution of music

Publishing books, magazines, newspapers, and other printed materials

Design graphic design, industrial design, fashion design and so on

Fashion apparel, accessories, and related industries

Architecture architectural design and related services

Gaming video games, board games, and related interactive experiences

Crafts design craft


Cultural heritage museums, archives, preservation, and restoration.

Digital media digital content creation, online platforms, social media and AI applications

Animation content for various media

Software and interactive media software development and interactive digital experiences

Transversal third places (tiers-lieu), creative space, community centres

And multidisciplinary projects that include elements of all disciplines listed here

Webinar delegates will be addressed by Ludovic Cocogne (IFAS director), Jonathan Makolo (Création Africa project manager), and Bronwyn Marks (UVU Africa project manager).

Says Mr. David Martinon, Ambassador of France to South Africa: “Création Africa is about cultural and creative endeavours; it’s about helping to develop disruptive ideas and give birth to great projects. It’s a catalyst for entrepreneurship through an incubation program. If you have a project, we can assist you in defining it, in helping you to acquire the necessary skills, metoring you to help you make the right strategic and tactical choices, to secure seed funding, and to accompany you into scaling it to success thanks to the right networks. This initiative is especially designed for creative entrepreneurs and enterprises from Lesotho, Malawi, and South Africa, with the assumption that it will foster deeper cultural understanding while strengthening the entrepreneurial fabric between France and these three nations.”

All projects selected for the Création Africa programme will undergo mentorship and incubation by UVU Africa. Grants will be allocated based on the financial needs of select projects at the end of the incubation programme. Participating projects will be exposed to global networking opportunities that will open doors to further investment opportunities.

Webinar date and time Tuesday, January 16, 2024; 10am to 11am (South African time)

Webinar platform Zoom

Register to attend at

Full details about Création Africa

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