Arts and Creative Industries

Calling all audio storytellers: Submit your application for “Sound Waves”, our podcast training lab!

The French Institute of South Africa (IFAS), the Goethe-Institut Johannesburg, and the South African Podcasting Guild (SAPG) are excited to announce an open call for applications running from 29 April to 23 May for Sound Waves: Podcast Training for Audiovisual Professionals a unique, in-person training programme aimed at early to mid-career audiovisual creators from South Africa, Lesotho, and Malawi. Taking place in Johannesburg, South Africa, from 7 to 11 July 2025, the five-day training programme will equip 12 selected participants with the creative and technical skills to harness the power of podcasting for storytelling, advocacy, and community engagement. The programme is supported by Institut français in Paris and the German Federal Foreign Office through the French-German Cultural Fund, a joint initiative of the French and German governments promoting cultural cooperation…

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Ahead of the 2025 Series Mania Forum taking place from 25th-27th March, IFAS invited delegates from around the world to join and gain valuable insights from our Audiovisual team and Forum organisers on what to expect and how to prepare for the three jam-packed days of pitching, networking, and high-level conferences.
Organised by SAGES Africa (Services for Africa Gaming & Esports), the Mzansi Esports Champions is a key part of the Tekken Africa Queens Challenge, an innovative initiative which aims to spotlight and empower women’s talent in esports, promoting inclusivity and equality within the gaming industry. The 2024 players were: – eSwatini: Setsabile Shabangu, Sugar – Kenya: Sylvia Wahome, QueenArrow – Lesotho: Liteboho Thebe, EL – Madagascar: Safidy Andrianisoa, Sentaku – Malawi: Matimbe Gweyneth Edina, Gwyn Stacy – Namibia: Asante-Sana Maruwasa, ATMBYTES – South Africa: Zahraa Khan, Iron-Fist – Zambia: Bwalia Nkumbula, LiaRose The Mzansi Esports Champions event is part of a larger strategy by SAGES Africa to build a strong esports ecosystem across the continent. Through strategic partnerships, SAGES continues to empower African players and enhance their competitiveness on the global stage. This project is a collaboration of the French Institute of South Africa, SAGES and rAge Expo. It is made possible thanks to funding from the French Ministry of Europe and Foreign Affairs. --- Credits: Music: Chipego Producer: Junayd Bradlow Creative Director: Tasmin Jacobs Post-Production: Umar Bradlow Creative Studios: The Magic Pixel & The Ultimate Gaming Champions South Africa
The Live Music Lab is a flagship initiative brought to you by Bassline and the French Institute of South Africa (IFAS) celebrating a 25-year partnership with the support of the French Ministry of Foreign Affairs. Designed to incubate 15 youths with event and live music theoretical and practical training and work experience at two acclaimed events in Johannesburg’s social calendar: Bassline Fest on the 25th of May and Fête de la Musique on the 22nd of June. Read more: https://bassline.co.za/lab-joburg/
Live Music Lab: Maseru Edition is a two-day workshop designed for young musicians from Maseru, focusing on instrument skills and the business of music. Open to aspiring artists aged 18-25, particularly women, the programme included hands-on training and interactive sessions to help participants kickstart their music careers. Trainees also performed at the Ouh La La Music Festival before the workshop and the Standard Lesotho Bank LETOFE Lifestyle Festival after.
MyFrenchFilmFestival, the original 100% online festival of French-language cinema, is back for its 15th edition from January 17 – February 17, 2025: a unique opportunity for movie buffs around the world to discover the best of French-language cinema from the comfort of their own home. This year, all films in the selection will be available for viewing in their original French version, or with subtitles in one of eight languages: Arabic, English, German, Italian, Japanese, Mandarin, Portuguese and Spanish. The official selection includes the following films: - A Real Job - Alarms - Alexx196 & The Pink Sand Beach - All to Play For - Along Came Love - Blood Ties - Changing Rooms - GiGi - No Love Lost - Making Of - Mars Express - Montsouris Park - NUBE - Sweet Tooth - The Apprentices - The Dreamer - The Man with a Thousand Faces - The Mysterious Adventures of Claude Conseil - Through The Night - Winter Tune into the festival: https://www.myfrenchfilmfestival.com/ MyFrenchFilmFestival is initiated by Unifrance and proudly supported by the Institut français in Paris and the French Institute of South Africa (IFAS).
Organised by SAGES Africa (Services for Africa Gaming & Esports), the Mzansi Esports Champions is a key part of the Tekken Africa Queens Challenge, an innovative initiative which aims to spotlight and empower women’s talent in esports, promoting inclusivity and equality within the gaming industry. The 2024 players were: – eSwatini: Setsabile Shabangu, Sugar – Kenya: Sylvia Wahome, QueenArrow – Lesotho: Liteboho Thebe, EL – Madagascar: Safidy Andrianisoa, Sentaku – Malawi: Matimbe Gweyneth Edina, Gwyn Stacy – Namibia: Asante-Sana Maruwasa, ATMBYTES – South Africa: Zahraa Khan, Iron-Fist – Zambia: Bwalia Nkumbula, LiaRose The Mzansi Esports Champions event is part of a larger strategy by SAGES Africa to build a strong esports ecosystem across the continent. Through strategic partnerships, SAGES continues to empower African players and enhance their competitiveness on the global stage. This project is a collaboration of the French Institute of South Africa, SAGES and rAge Expo. It is made possible thanks to funding from the French Ministry of Europe and Foreign Affairs. --- Credits: Music: Chipego Producer: Junayd Bradlow Creative Director: Tasmin Jacobs Post-Production: Umar Bradlow Creative Studios: The Magic Pixel & The Ultimate Gaming Champions South Africa
The Occupying The Gallery / Occupying IFAS project, with an artist collective led by internationally acclaimed visual artists, Mary Sibande and Lawrence Lemoana, transforms art galleries into mentoring spaces for a dozen young creatives, offering a platform where artistic creation and learning come together. Their two occupations of IFAS were joined by Mosa Anita Kaiser, Hoek Swaratlhe, Lungile Ngcobo, Sphatho Mzantsi, Bongani Ndlovu, Tatenda Maisa, and Mlondi Magubane. From 16 April to 16 May and 22 to 30 July 2024, the creative platform on the first floor of IFAS was transformed into an artists' residency, positioning the Institute as a veritable creative hub for emerging artists and responding to the desire to support mentoring and training activities – a key focus of Occupying’s transformational agenda. In the first phase, the artists worked over a month-long residency to collectively produce artworks and prints, in collaboration with Artist Proof Studios, which were later presented at the RMB Latitudes Art Fair in Johannesburg from 23 to 26 May 2024. Upon their return to IFAS for a 10-day residency led by French visual artist, Hugues Anhēs, and independent exhibition coordinator and curator, Camille Gajate, joining from Paris through the support of Institut français in Paris and IFAS, the occupants produced Fahla Fahla!. ‘Fahla Fahla!’ is a colloquialism of the act of putting together, a touch, touch here and there, in bits and pieces. A drop of something short and sweet: adding and subtracting when needed to make a whole.
For a closer look at the Création Africa journey, watch the testimonial video featuring the entrepreneurs in their own words. Hear firsthand how the programme has shaped their ventures, opened up international connections, and provided a platform to bring Southern African creativity to the global stage.
For a closer look at the Création Africa journey, watch the short testimonial video featuring the entrepreneurs in their own words. Hear firsthand how the programme has shaped their ventures, opened up international connections, and provided a platform to bring Southern African creativity to the global stage.
THEBE MAGUGU is a luxury fashion brand that offers ready-to-wear collections and explores parallel concepts through multidisciplinary capsule projects. The brand is rooted in education: informing the world about stories and crafts, with each collection named after a university subject. The goal is to purchase premises in Johannesburg that will be used as an incubation, workshop, library, events and café venue.
Terry Made Designs is a contemporary luxury clothing brand specialising in ready-to-wear and custom clothes, accessories, and professional styling services. The brand focuses on sustainability by repurposing second-hand clothes and pre-loved fabrics.
Tendalo Trading specialises in repurposing rubber tubes from cars, trucks, and tractors into eco-friendly, durable, waterproof, and ethically sourced bags. The focus is on recycling and upcycling to mitigate environmental pollution and align with Sustainable Development Goals.
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